Business Check Up: an objective analysis of your business
Our flagship product is the Business Check Up. A highly detailed document, covering hundreds of pages, containing specific analyses of the company and its target market. Of course, there is also room for the strategic component: the last chapters are dedicated to it and its projections.
Once the work has been completed, the entire document and the results contained therein are presented within two days, preferably in person at our headquarters.
If the market position is clear, the company can easily recognize the threats and opportunities in its industry.
Through an action plan based on certain information, it can plan the best strategies to defend itself against competitive attacks, take advantage of the best opportunities for expansion and highlight the qualities that make it unique.
When a company faces the market, it can improvise, looking for an answer to problems in the process, or plan a path to follow.
In a fast-paced market full of competitors, the way of improvisation does not produce great results today.
The marketing plan is the most effective way to define the best approach to deal with the market, identifying the objectives to be achieved during the year without risking getting lost along the way.
Declining the year’s sales target according to useful categories, such as product, territory or vendor, can help the company define the steps needed to reach its destination.
A detailed business budget is also a crucial tool for building a useful and reliable marketing plan.
In a constantly changing world, it can happen that companies have to adapt their business model several times, in a few years, to new market rules.
Thanks to a controlled stress test, you can evaluate the effectiveness of your strategy, confirm its strengths and point out any shortcomings.
There are few marketing offices with an analytical marketing culture. Everyone knows the costs of their communication campaigns, few measure the results.
In doing so, the risk of wasting important resources is real.
Integrating CRM, inbound, and trade marketing strategies is the best way to avoid having a marketing office busy only on the communication front, but also able to plan strategic actions in line with the company’s interest.
If the company suspects that it is failing to unload its full potential on the ground, the first move is to verify the effectiveness of its sales network.
Important results can be achieved by working on individuals, starting with the sales manager and ending with the last of the salespeople. Next, the focus is on creating a common method, shared through workshop activities.
The goal is to create a united team, consistent with the company identity and able to transmit its value to the end customer.
Much of marketing is based on the ability to keep promises made to your customer. To achieve this, every employee must be perfectly aligned with the company’s values and identity.
That’s why we help companies to embody their philosophy, improving the way they work and bringing them to be naturally consistent with the expectations they have created in the market.
It’s useless to spend large budgets on sophisticated targets if the company lacks the monitoring to track progress.
Integrating the culture of control means, first of all, embracing the awareness that you cannot bet your company’s resources as you would at a gambling table.
To achieve the goals set, it is important to know when to set corrective actions, getting back on the right track every time you get lost.
Only in this way will it be possible to achieve great results and avoid unnecessary waste.
Too many times the company wastes most of its energy on deciding internally which direction to take.
When the project is not clear to everyone, communication weaknesses between management and its employees can create frictions that are difficult to manage.
Being able to share your vision with the rest of the organization is important if you want to direct efforts in a common direction.
Just like on a ship, where all the sailors row hard in the same direction, so is the company when everyone has a clear idea of the destination.
It is always a delicate moment, because the starting points of the parties involved are never the same and ideas about the future can be different.
In order for the new generation to take on the task of continuing on the traced path, the outgoing generation must be willing to recount the dream that moved it in its first steps.
It was in fact its vision that made the company great, and only by communicating it to those who will succeed it in the leadership the company will be able to maintain its uniqueness, without running the risk of being confused among the many realities of the same Ateco code.
If the market position is clear, the company can easily recognize the threats and opportunities in its industry.
Through an action plan based on certain information, it can plan the best strategies to defend itself against competitive attacks, take advantage of the best opportunities for expansion and highlight the qualities that make it unique.
When a company faces the market, it can improvise, looking for an answer to problems in the process, or plan a path to follow.
In a fast-paced market full of competitors, the way of improvisation does not produce great results today.
The marketing plan is the most effective way to define the best approach to deal with the market, identifying the objectives to be achieved during the year without risking getting lost along the way.
Declining the year’s sales target according to useful categories, such as product, territory or vendor, can help the company define the steps needed to reach its destination.
A detailed business budget is also a crucial tool for building a useful and reliable marketing plan.
In a constantly changing world, it can happen that companies have to adapt their business model several times, in a few years, to new market rules.
Thanks to a controlled stress test, you can evaluate the effectiveness of your strategy, confirm its strengths and point out any shortcomings.
There are few marketing offices with an analytical marketing culture. Everyone knows the costs of their communication campaigns, few measure the results.
In doing so, the risk of wasting important resources is real.
Integrating CRM, inbound, and trade marketing strategies is the best way to avoid having a marketing office busy only on the communication front, but also able to plan strategic actions in line with the company’s interest.
If the company suspects that it is failing to unload its full potential on the ground, the first move is to verify the effectiveness of its sales network.
Important results can be achieved by working on individuals, starting with the sales manager and ending with the last of the salespeople. Next, the focus is on creating a common method, shared through workshop activities.
The goal is to create a united team, consistent with the company identity and able to transmit its value to the end customer.
Much of marketing is based on the ability to keep promises made to your customer. To achieve this, every employee must be perfectly aligned with the company’s values and identity.
That’s why we help companies to embody their philosophy, improving the way they work and bringing them to be naturally consistent with the expectations they have created in the market.
It’s useless to spend large budgets on sophisticated targets if the company lacks the monitoring to track progress.
Integrating the culture of control means, first of all, embracing the awareness that you cannot bet your company’s resources as you would at a gambling table.
To achieve the goals set, it is important to know when to set corrective actions, getting back on the right track every time you get lost.
Only in this way will it be possible to achieve great results and avoid unnecessary waste.
Too many times the company wastes most of its energy on deciding internally which direction to take.
When the project is not clear to everyone, communication weaknesses between management and its employees can create frictions that are difficult to manage.
Being able to share your vision with the rest of the organization is important if you want to direct efforts in a common direction.
Just like on a ship, where all the sailors row hard in the same direction, so is the company when everyone has a clear idea of the destination.
It is always a delicate moment, because the starting points of the parties involved are never the same and ideas about the future can be different.
In order for the new generation to take on the task of continuing on the traced path, the outgoing generation must be willing to recount the dream that moved it in its first steps.
It was in fact its vision that made the company great, and only by communicating it to those who will succeed it in the leadership the company will be able to maintain its uniqueness, without running the risk of being confused among the many realities of the same Ateco code.
